Creating new illustration and iconography styles for SumUp, the platform that facilitates payments for small businesses.
The company being present worldwide, the aim was to create an illustration toolkit flexible enough to represent all its users and their customers.
The end result is a playful style that can quickly be adapted to create an infinity of visuals.
Easing the user's onboarding
Illustrations are used inside SumUp's products to introduce the users to new features and possibilities.
A brand new iconography style
Icon sets were developed to ease interactions with the products and applications.
Based on brand shapes
Pixel perfect and scalable
Modularity and scalability
Both the illustration and iconography styles were developed to be flexible and implemented inside the company's design system.
The result is an ever-evolving and growing library of assets that helps the brand regenerate itself.
